The Journal
NOTES FROM
NOTES FROM
SOMEBODY.
Stories on limited-run streetwear, the thinking behind 200-piece drops, and what goes into every numbered piece we make.
Philosophy
Why We Only Make 200
No restocks, no overproduction. The case for scarcity, numbered hangtags and making less, better.
Read → Behind the SeamsHow a SOMEBODY. Drop Is Made
From Lane Seven blanks and custom dye lots to LA cut-and-sew and hand finishing.
Read → Drop 002Inside the Olive Capsule
A closer look at the hoodie, crewneck and pants in our most requested colorway yet.
Read →